Only people living under a rock would not have heard about the latest gaming phenomenon called Pokemon Go. There’s enough written about how this is the new frontier in gaming and how the generation that grew up watching the cartoon series is now being converted into an army of zombies continually staring at their phone screens, swiping away in the pursuit of Pikachu or the elusive rare Pokemon. What needs to be spoken about it is how technology has been able to revive an old brand through an immersive user experience, and how! The game is a master stroke and has achieved it in a span of few days what brands move heaven and earth to achieve in years – a tribe that follows them. The game has adopted a technology, which was easily available to marketers even before and has showed them the way it really needs to be used. It has shown that people don’t need to be financially incentivised to take action. In an environment of constant intrusions from brands, Pokemon Go is a breath of fresh air.
Just do it. Impossible is nothing. Open Happiness. I’m lovin it. Daag achche hain. We’ve heard them all. On Radio. Seen it on TV. On billboards. In Digital. They may seem like the oft abused ‘catchy’ advertising slogan, but in reality they are strong emotional promises. The fundamental foundation on which brands are grown, built and nurtured.
It’s been 12 years since Facebook started, and since then, it has had a book, movie and even a child named after its ‘like’ function! That’s not a feat many 12 year old digital forums can boast of, but Facebook is not just any ordinary forum; with over a billion users spending most of their time on this forum and with advertisers going nuts about marketing your brands on Facebook, it has a net worth of over 200 million dollars.